Category Archives: General

March 31, 2017
Clear Path Forward for Regional Leaders After Thursday’s Event, “The Roadmap for Washington Region’s Economic Future: Where Are We Now?”

On Thursday, March 30, regional leaders came together to discuss the status of the Roadmap for Greater Washington.

View the presentations that were featured, as well as photos, below:

Cary Hatch on  Rebranding Greater Washington – Fundraising Video

Stephen Fuller: Roadmap Update: Comparative Performance of Regional and National Clusters: March 2014 – March 2016

Ellen Harpel and Mark White: Career pathways for middle-skill jobs in the Greater Washington region’s leading industry clusters

 

 

Bob Buchanan welcomes Senator Van Hollen (D-MD) to speak

Bob Buchanan, of The 2030 Group, welcomes Senator Van Hollen (D-MD) to speak

 

Sen. Van Hollen (D-MD) speaks on the importance of regionalism

Sen. Van Hollen (D-MD) speaks on the importance of regionalism

Cary Hatch, of MDB Communications, presents on rebranding Greater Washington

Cary Hatch, of MDB Communications, presents on rebranding Greater Washington

Don Graham, of Graham Holdings Company, Al Grasso, of MITRE, Rosie Allen-Herring, of United Way of the National Capital Area, and Maryland Secretary of Commerce, Mike Gill, discuss regionalism on a penal moderated by Bob McCartney, of the Washington Post

Don Graham, of Graham Holdings Company, Al Grasso, of MITRE, Rosie Allen-Herring, of United Way of the National Capital Area, and Maryland Secretary of Commerce, Mike Gill, discuss regionalism on a penal moderated by Bob McCartney, of the Washington Post

Dr. Stephen S. Fuller, of The Fuller Institute, presents on the Greater Washington economy

Dr. Stephen S. Fuller, of The Fuller Institute, presents on the Greater Washington economy

Ellen Harpel, of Business Development Advisors, presents on growing Greater Washington's workforce

Ellen Harpel, of Business Development Advisors, presents on growing Greater Washington’s workforce

David Bowers, of Enterprise,  Bob Sweeney, of The Global Cities Initiative,  Emeka Moneme, of the Federal City Council/Metro Reform Initiative, and  Jonathan Aberman, of Amplifier Ventures and Tandem NSI, discuss the 2030 Roadmap for Greater Washington on a panel moderated by Bob Buchanan, of The 2030 Group

David Bowers, of Enterprise,  Bob Sweeney, of The Global Cities Initiative, Emeka Moneme, of the Federal City Council/Metro Reform Initiative, and  Jonathan Aberman, of Amplifier Ventures and Tandem NSI, discuss the 2030 Roadmap for Greater Washington on a panel moderated by Bob Buchanan, of The 2030 Group

Roadmap Event InviteGreater Washington has been recognized as one of the fittest and greenest cities in America. In 2016, Greater Washington was ranked #1 on the U.S. Census list of Most Educated Metro Areas and Bon Appetit named DC its 2016 Restaurant City of the Year. Nestle recently decided to move its new headquarters here, and US News & World Report ranked Greater Washington #4 on its list of best places to live. These are achievements to celebrate and are proof that this region is more than just the federal city.

Are we ready to come together as a region to champion this new regional identity? Are we taking the necessary steps as a region to project more than our image, but also develop our economy away from its historic dependence on federal spending?

The Roadmap for the Washington Region’s Economic Future revealed that we must address our transportation and housing affordability issues, rebrand the region, and increase the collaboration between the academic sector and business community in a way that ignites the entrepreneurial culture across the region if we are to solve our issues locally and compete globally.

As we move through 2017, how are we advancing on each of these fronts? How will the new administration’s policies and practices impact the region? Are we doing enough to attract, retain, and retrain our talented workforce?

To gain a better understanding of where we are as a region and what we need to do to move forward, please join us on March 30, 2017 from 8:30am- 11:30am at the Hay Adams.

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March 9, 2017
The 2030 Group: Regional Strategies and Solutions

2030 Regional Flyer - Pg 1

The 2030 Group: Regional Strategies and Solutions

The 2030 Group: Regional Strategies and Solutions

 

The 2030 Group: Regional Strategies and Solutions


March 3, 2017
After finally wooing millennials, Washington cannot hold them
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Published: March 2, 2017
Millennials have been flocking to Washington for nearly a decade, lured by the promise of plentiful jobs and high wages in the aftermath of the Great Recession.But will they stay? Researchers say it’s doubtful.

“The high cost of living, horrendous traffic and high crime levels may cause millennials to have second thoughts about staying in the D.C. region,” according to a new report by American University’s Kogod School of Business. “Only 9 percent say they will definitely not leave in the next five years.”

Two-thirds of Washington’s 20- and 30-somethings said they would consider moving out of the area for the right job. Arlington residents were most likely to leave town, with 78 percent saying they weren’t particularly wedded to the area.

“A demographic tsunami is upon us,” said Stephen Fuller, an economist and professor of public policy at George Mason University. “There are already signs that millennials are moving out as fast as they’re moving in. They’ve come here to get their tickets punched, to learn the trade, to get some experience — and now that they have that, they’re not so keen on sticking around.”

For now, though, the Washington area continues its reign as the second-most desirable U.S. locale for millennials, behind San Francisco and ahead of Boston, New York and Denver. Researchers surveyed 504 adults on 33 factors, including job availability, salary levels, housing and child-care costs.

“We hear a lot about millennials as though they’re mythological creatures from another planet — a planet with beanbag chairs and foosball tables in every office,” said Dawn Leijon, executive-in-residence at the Kogod School of Business and the report’s lead researcher. “But they have the same working-stiff concerns that previous generations did: Are there enough jobs? Can they make enough money to pay the bills?”

And, she added, they’re increasingly finding it difficult — and expensive — to put down roots in the Washington region. Even with an average salary of $65,910 — a 39 percent premium on the national average of $48,320, only 12 percent of millennials said they felt they could afford to buy a house in the area, according to the second annual Kogod Greater Washington Millennial Index.

“The high cost of living makes it very, very difficult to save money towards retirement,” one survey respondent said. “Many people are living paycheck to paycheck.”

Traffic was another source of frustration. The Washington area has the second-worse commute, behind New York, according to Leijon. It turns out, for all of the talk of public transportation, ride-sharing and cycling, 60 percent of Washington’s millennials drive themselves to work each day. Many — 57 percent of those surveyed — said they could commute using Metro, but chose not to do so because it is unreliable and inefficient.

“Traffic is horrendous,” Leijon said, adding that 32 percent of survey respondents said congested roads were the worst part of living in the area. “About one-third of millennials said their commute is ‘killing’ them.”

The Washington region should work to retain its concentration of 20- and 30-somethings, Leijon said. By 2020, millennials will make up half of the U.S. workforce, making it especially important for the region to be able to attract — and keep — well-
educated workers.

In practice, many millennials said that means having employers who match their contributions to 401(k) plans and subsidize their health insurance. They also said they would like a paid, two-month sabbatical after five years of employment and the option to telecommute at least one day a week.

“Washington has traditionally been all about workaholics,” Fuller said. “But millennials don’t want that — they want work-life balance, and it is essential that companies pay attention.”

American University’s Kogod School of Business Greater Washington Index 2017 Millennials


October 26, 2016
Bob Buchanan: Our leaders must show more than lip service to regionalism

WashingtonBusinessJournal

When Maryland Gov. Larry Hogan was asked at the 2016 Capital Region Business Forum what advice he would give to the president-elect, he said: “Let’s put aside partisanship and let’s try to figure out a way to work together better than we do.”

This is good advice that needs to be applied not only in Washington, but also in Greater Washington.

Many of the issues facing the country and this region require timely action. It will take working across party lines and jurisdictional boundaries to put our economies on a positive trajectory, strengthen employment opportunities, fix our aging and inadequate infrastructure, and provide a high quality of life for current and future residents.

Unfortunately, as the Oct. 12 regional business forum showed, working together is easier said than done. Hogan, D.C. Mayor Bowser and Virginia Gov. McAuliffe were asked questions about the region that are on everyone’s mind — the state of Metro, infrastructure projects, economic vitality and global competitiveness — but any real sense of regionalism could not be ascertained from their interactions with one another or responses to the questions.

This was particularly evident when discussing the most pressing issue facing our region: how to fix Metro. Mayor Bowser put forth the idea of a 1-cent regional sales tax, which could yield $500 million annually for the region’s Metro system. McAuliffe was hesitant to embrace this suggested solution, and Hogan initially rejected the idea. After the event, The Washington Post editorial board admonished both governors for their lack of leadership on this matter, stating that, “Rescuing Metro is a heavy lift, but failing to rescue it will saddle the region with a crushing burden.”

And while this is only one potential solution to one of the many issues facing Greater Washington’s economy, it illustrates a larger point: We need to demand more accountability and action from our political leaders when it comes to acting regionally. Bowser, Hogan and McAuliffe have all acknowledged that there are benefits to thinking regionally, but lip service and a once a year commitment to a breakfast are no longer enough.

As jurisdictional competition remains our reality, the overriding reality Greater Washington faces is that our region’s transportation issues have become a transportation crisis and our regional economy grew the least among the 15 largest metro areas in the country last year.

We simply cannot afford to lose any more traction. But with the Bowser, Hogan and McAuliffe’s responsibilities being to advocate and advance their jurisdictions and their priorities first and foremost, who is advocating for the greater good of this region and its collective future?

If we want to be competitive in the increasingly global economy and maximize the potential that this region has, we need to create a strong public-private entity that is dedicated to moving regional priorities forward through increased awareness, cooperation, and action.

The business community and other sectors are ready to step up. They need leadership and direction, but there is a common understanding that the time has come to get off the sidelines and into the game. To move the region forward, we will need our political leaders to do the same.

Regionalism can no longer just be a theory, it must be practiced.


Bob Buchanan, a partner at Buchanan Partners, a Gaithersburg developer, is president of The 2030 Group, a regional business group.


October 26, 2016
Branding Greater Washington

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In early 2016, The Roadmap for the Washington Region’s Economic Future affirmed one of the most common and consistent recommendations for Greater Washington’s economic health—that in order to remain globally competitive, the region must advance its regional identity beyond that of being “the Federal city.”

To move this recommendation forward, the Branding Greater Washington Task Force was created to look at what regional assets already exist and promote them as one entity to the benefit of all. The 2030 Group, Akridge, Metropolitan Washington Council of Governments and ULI Washington are the core team behind this effort.  Cary Hatch, MDB Communications, is overseeing this effort as project manager and has been coordinating with Interbrand, key stakeholders, and the Advisory Board to create the foundation for the messaging platform of the brand.

Since the launch of the Branding Greater Washington Task Force in June, there have been three workshops held. At these sessions, we received input from diverse audiences  (age, race, ethnicity, industries, etc.) to better understand a wide array of perceptions of this region. The interest and level of participation at these meetings has played a key role in developing a clear messaging platform that regional leaders and residents across the board can adopt and integrate into their own messaging/conversations. The interest and engagement in this process is also the sign of a continued commitment to regional collaboration and advancing regional priorities aimed at increasing the region’s global competitiveness.

At today’s Leadership Greater Washington’s “Future in Greater Washington” event the branding platform that has been developed through this process, and upon which a rebranding campaign can be built, was presented for the first time. The branding platform clearly identifies what makes this region attractive and unique and the messaging that will be effective in selling this region locally, nationally, and internationally.

Below is an overview of the new messaging platform:


Greater Washington is more than a Federal city. Stretching from DC into parts of Maryland and Virginia, Greater Washington is, in fact, a region. One that goes beyond government and politics. One that fosters and supports a whole range of enterprises from data to biotech, hospitality to education, advocacy to policy… Greater Washington has it all. It’s a place where you can savor an exceptional quality of life, where your ideas can thrive and the future of the world is built every day.

This is where you come to make history happen.

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TALENT
Greater Washington brings together a powerful network of talent with exceptional skills, diverse experiences, knowledge, and perspectives. This is a place where ideas thrive and things get done. Work pressure-tested here sets the agenda for the future.

PROXIMITY
Government provides a stable backdrop to economic growth and inspires a spirit of civic mindedness and a commitment to action. It encourages people to spark meaningful change no matter the industry or enterprise.

COMMUNITY
Greater Washington is a diverse community of purpose-driven people who, together, forge a better future through their commitment to ideas and action. From bio-health scientists to culinary innovators, computing revolutionaries to literary luminaries, policy shapers and makers to world-class artists, Greater Washington is home to a diverse, multi-national community of educators, thinkers and do-ers.

INGENUITY
People who expect big things from life and aspire to do work that matters will find like-minded and supportive people in Greater Washington. Here people look to break through the limitations of how things are done today to mobilize ideas that will shape the future. Businesses attempting to establish unprecedented approaches or leading-edge businesses who seek to do things on an epic scale are well-suited to thrive in this region.

OPPORTUNITY
We provide access to resources that enable important discourse, drive new thinking, and help make ideas a reality. Greater Washington is a forum for diverse thinking, sharing,
and doing.

CULTURE
The region is notable for its spirit of humanity, cultural richness and the constant flow of people and ideas. Time here is defined by its quality and life by the fulfillment it brings to its communities.